Program: “Use the Right Sales Message for Your Target Market”
Selling has changed. Today, the prospect may be as far as 70% through the purchase decision process before they ever contact a supplier. Your initial conversation with the prospect may be your only shot at changing the buyer’s decision criteria and move their thinking toward your offerings. Your sales message can take the conversation away from price and commodity features by introducing fresh new perspectives and thought provoking ideas the buyer will appreciate—and cause you to become the preferred supplier.
Attendees Will Learn:
How to Align Your Sales Conversation with the Prospects’ Readiness to Buy
Why Non-Salesy Sales Messages Work Better than Pressure Sales Tactics
The Need for Two Distinct Sales Messages and When to Use Each
How to Distinguish Your Product and Service Offerings from All Your Competition
How to Make your Message Memorable
Speakers: Scott Usvolk and Raul Guerra
AMPT — Advancing Modern Professionals for Tomorrow is the Grapevine Chamber's Young Professionals group for ages 21-39.