Predictive Analytics in Social Media w/ Christopher S. Penn @ Angelika Film Center - Dallas, Dallas [15 February]

Predictive Analytics in Social Media w/ Christopher S. Penn

18:00 - 21:00

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Angelika Film Center - Dallas
5321 E. Mockingbird Ln, Dallas, Texas 75206
Social media has gone from hype to the trough of despair and is now on the plateau of productivity. Marketers of all stripes now incorporate social media as part of their digital marketing mix. What’s more, social media is one of the richest troves of data available to marketers, replete with real language, preferences, and information about the audience. Yet many marketers struggle to unlock the value of that data, leaving it stuck in vendor tools.
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